Ellis Rowold and Loes Wagemans
                                       - copyright RVDA

Gewoon means 'ordinary' in Dutch
Gewoon is basic
Gewoon likes felt
Gewoon is colorful
Gewoon is contemporary design

Gewoon consists of Dutch designers who focus on living products for modern urban society and for daily use. Our company is based in Amsterdam, The Netherlands. Gewoon was founded in 1999. Loes Wagemans and Ellis Rowold are responsible for the designs of Gewoon. Gewoon processes traditional, and technical materials in contemporary designs. One of the favorite materials from Gewoon is wool felt; a non-woven material. Production takes place in social workshops that employ people with disabilities in the Netherlands and production companies in Eastern Europe and China.

Besides a collection of living products, accessories, and children's products, Gewoon also works in conjunction with architects, stylists, and advertising and communication agencies. Gewoon provides personal, custom design services for several clients and provides manufacturing of textile products.

Gewoon presented their collections at Maison et Objet Paris, Salone del Mobile Milano, ICFF New York, 100% design Rotterdam, and Pulse London. Gewoon exhibited at Kunstpaviljoen (The Netherlands), National Gallery (Prague), Designfactory (Bratislava), and Gemeentemuseum (De Hague).